We are a Norwegian born Seattle based company.
This is what happens when Norwegians and Americans come together to combine the best of both worlds.
We’ve been there.
Fifteen years ago Rune Sydengen fell seriously ill. As a part of his recovery, he is thankful for having found pure, natural products, and is convinced it was instrumental in helping him return to health again. Rune founded Identity with the desire to provide these products to others, prioritizing health and wellness for happier and more productive lives.
Products you can trust
Family Farms + Innovative Science
Working with family farms and highly sophisticated Norwegian companies, Identity has found a disruptive way of developing exceptional health products that elevate nature’s resources.
State of the Art Facilities
Decades of Expertise
Made for you
We have great taste.
Our great taste starts with quality ingredients sourced from Norwegian family farms.
Innovation through collaboration
Our products and ingredients have properties that can help solve health and sustainability issues.
New processes and smart technologies have been developed to refine our top-notch raw materials into high-quality, value-added products.
Identity's Green Line
The standard we embrace to minimize our carbon footprint and protect the environment.
Our Norwegian roots embraces recycled and recyclable products. Norway recycles 97% of all plastic bottles.
We got you.
The Identity line includes high-end products for wellness, health, recreation and relaxation. We are committed to bringing our customers the highest grade products on the market using sustainable innovation.
The Identity Family
This is what happens when Norwegians and Americans come together to combine the best of both worlds. We make sustainable products we can be proud of on a global scale.
Live happy. Live healthy. Be you.