This is what happens when Norwegians and Americans come together to combine the best of both worlds.

Identity Founder
We’ve been there.
Fifteen years ago Rune Sydengen fell seriously ill. As a part of his recovery, he is thankful for having found pure, natural products such as CBD, and is convinced it was instrumental in helping him return to health again. Rune founded Identity with the desire to provide these products to others, prioritizing health and wellness for happier and more productive lives.

Products you can trust
Family Farms + Innovative Science
Identity combines organic, natural ingredients with high level science to bring a line of exceptional CBD products to the market.
Working with small family farms on one hand and highly sophisticated Norwegian food and water companies on the other, Identity has found a new way of developing CBD products.

Hold the aftertaste
We have great taste.
Identity supplements taste and smell delicious. The state-of-the-art formulations remove the bitter aftertaste of CBD and utilize healthy fats to increase absorption. Our health forward products are quality-controlled, highly effective, and environmentally friendly.

Our Process
Quality Focused
Sustainability, innovation and quality are central to everything we do in refining nature's finest products in Norway and America.
State of the Art Facilities
Non-GMO
Organic Ingredients
Decades of Expertise

Identity CBD
Grown in the USA
We source the finest CBD grown in Oregon and Colorado using organic methods. Our dietary supplements are blended with CBD in the Identity mixing lab located on our family-owned farm in the south of Oregon. Our team of mixologists, food scientists and farmers have decades of experience, resulting in a new line of CBD products that both taste great and support overall wellness.

Sustainability
Identity's Green Line
The standard we embrace to minimize our carbon footprint and protect the environment.
Our Norwegian roots embraces recycled and recyclable products. Norway recycles 97% of all plastic bottles.

Our Mission
We got you.
The Identity line includes high-end products for wellness, health, recreation and relaxation. We are committed to bringing our customers the highest grade products on the market and are proud to offer all-natural, lab-tested oils, supplements and extracts. Identity offers market-leading products of the highest quality: organically grown, clean, and scientifically processed.

Our Team
The Identity Family
We are a team of people around the world with a common goal: to help those we love. We office from the West Coast through the Mountain States and the Midwest to the Gulf Coast and then across the ocean to Norway.