WHO
Identity International is a Seattle-based company built by Norwegians and Americans developing future foods and wellness products that find the balance between the sustainability of small family farms and innovative science. Led by female CEO, Solvi Barber, an award-winning business leader and Norwegian film director with a vision to bring accessible wellness to a global audience.

WHAT
Combining natural, non-gmo ingredients with high level science, Identity International brings exceptional future products to the market in the food, drink and skincare categories. Many of Identity’s products are infused with hemp-derived CBD and ingredients from nature that promote balance and healing. Food scientists have perfected the recipes to increase the absorption of CBD while neutralizing the bitterness and aftertaste often associated with hemp for flavor-forward products that can be used in the culinary industry. From the plant-based creamer, a naturally sweetened powder ready to mix in coffee, tea, smoothies, dressings and dips, to the savory bone broth, a dry mix ready for broth, sauces, soups and nutrition to-go, Identity is developing future foods for any lifestyle that can also be adapted to culinary arts.

WHEN
For the past four years Identity International has been developing high-quality, value-added products in partnership with industry leading companies from Norway and USA. After investing millions of dollars and years of research & development, these exceptional products are currently available to the American market, while we continue to release and expand access to products as they become available.

WHERE
The headquarter office is on Mercer Island next to Seattle, Washington. Identity has team members in over 10 states in the USA and a European office in Oslo, Norway. Products are packaged by our partners in Oregon on the family-owned farm or by our partners in state of the art facilities in Norway. Hemp is grown using organic methods in Oregon and Colorado.

WHY
The development of this premium Identity line is driven by one man’s passion and personal, dramatic fight for his life. Fifteen years ago, Sydengen fell seriously ill. As a part of his recovery, his medical doctor introduced him to CBD. He used these products in combination with other medications and is convinced that the CBD was instrumental in helping him return to health again. He founded Identity with the desire to provide next level products to others, prioritizing health and wellness for happier, more productive lives.

HOW
Identity achieves innovation through collaboration. Partnering with sustainable family farms and highly sophisticated Norwegian companies to harness the potential of raw materials, Identity combines organic, natural ingredients with high level science to bring a line of healthy future foods to the market. With decades of experience from our small and large business partners, Identity’s products have been refined to help solve health and sustainability issues.

At the end of 2005, Identity’s Founder (Rune Sydengen) started showing severe symptoms of a life threatening illness. Throughout years of testing, doctors misdiagnosed Rune with ALS (Lou Gehrig's disease) then SLE (Lupus). All the wrong and harsh medications caused his condition to deteriorate, drifting further and further away from recovery.

Then in 2012, Rune was officially diagnosed with Lymes Disease. The new medication he was prescribed worked wonders, but the side effects of the previous medicines and treatments had taken a serious toll on his entire body. As a part of the road to recovery his doctor introduced him to CBD. Soon he started having better days and was able to fight off the pain, headaches, nausea and weakness he was battling. He is convinced that the CBD played an instrumental role in his recovery.

Today, Rune is happy, healthy and back to leading a productive life. He now works around the clock helping others who are looking for a healthier and happier lifestyle. His dedication and passion provide the foundation for Identity’s natural and innovative products.

High resolution files here. Email megan@identitylife.com for more info.

Solvi Barber, CEO
(206) 553-9436
solvi@identitylife.com